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Advanced Aesthetics

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By Andrea Hayes

Cosmetic surgery has been popular since its beginning stages, bringing confidence to individuals across the globe.

With the scene of physical beauty constantly changing, many of us are concerned about the way we look. Sometimes, plastic surgery becomes our answer. Dr. Mel Stewart ,of Advanced Aesthetics in LaGrange, Georgia, talked with SVM about common cosmetic prodecures performed today,their benefits and how to safely decide whether or not cosmetic surgery is right for you. 

What are some of the most common procedures performed at Advanced Aesthetics? Breast augmentation, abdominoplasty (tummy tuck), liposuction, facial aesthetics (eyes (upper bleph), brow lifts, neck and face lift).

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It’s very important to talk with patients before procedures to decide what they would like to change about their bodies. What is a typical consultation with a new patient like? We spend enough time with each patient to get the best idea of how we can help them.

With so many people wanting to feel better about themselves, how do you determine whether or not someone is a good candidate for plastic surgery? The primary goal is to determine what is possible to improve the patient’s appearance, and then decide if the patient’s goal is realistic….(how they would see themselves).

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Is there a suitable age for a face lift? Most women who have facelift procedures are having them at a later age than 10 years ago due to the improvements in injectables.

Are there any new technologies that could change the game of cosmetic surgery? Thus far, new technologies are only improving the end results, most of plastic surgery still requires incisions and unfortunately downtime.  

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Which procedure in plastic surgery is the most difficult to perform? And which procedure do you find the most interesting? I think rhinoplasty is the most interesting and the most difficult to perform correctly. The difference this procedure can make in someone’s life is incredible and fulfilling.

Having cosmetic surgery is a growing practice among teens. There is general debate about the appropriateness of cosmetic surgery in teens and whether they truly understand the risks involved. What is your opinion on the topic? Which cosmetic procedures are the most popular among teens? Cosmetic surgery is different than reconstructive surgery. However, sometimes the two overlap. For example, I would not recommend breast augmentation until someone is out of high school, but we routinely reduce the size of young girls breasts so that they can be more active and are less self-conscious.

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Oyster Bay

Since opening its doors in January, Oyster Bay has already left an incredible impression on Columbus’ diners, offering delicious raw oysters and seafood.

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Columbus restaurateur, Bobbi Rider, talked with SVM about Oyster Bay, seafood and her dedication to supplying Columbus residents with a superior product and dining experience.

Oyster Bay opened just about a year ago and you’ve gotten praise and recognition for the restaurant. What makes your restaurant so unique?  We opened on Jan. 2, 2014. We thought that an oyster bar & seafood restaurant in North Columbus would go over really well, especially with the choices we have on our menu.

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We think our menu is unique. We do not pre-prep or precook anything on our menu, it is all prepped and cooked when ordered by the customer. We think that’s what makes us unique is the variety of seafood on our menu and our hospitality as so many of our customers have told us.

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When it comes to your restaurant menus, what is the dish you never tire of? I do not have a favorite on the menu, I like it all. Our customers give us compliments on the raw oysters as well as our variety of baked oysters. Our crab cakes, scallops, grouper, red snapper and crab legs get a lot of compliments as well.

What should first-timer Oyster Bay diners try? Oysters, of course, and probably the Captain’s Platter, as you get to sample our top selling items.

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How do you ensure the freshness of the seafood that you serve at your restaurant? We have shipments arriving daily of seafood.

What surprises you most about Columbus patrons?  I am surprised by how often they dine out and that they have chosen Oyster Bay as one of their favorite restaurants. The biggest surprise is how many of the customers say that they prefer a locally owned restaurant over a corporate chain restaurant.

What inspires you to keep going every day with your restaurant business? Pleasing the customers and hearing the positive feedback we get from them.

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Mike Howard

Howard grew up in Phenix City, Alabama before moving to New York in the early 1970s. Today, he lives part time in Hurtsboro, Alabama and New York city, but his work still reflects his Southern roots that include hunting and fishing, food art and popular culture.

“Mike Howard is an original, a unique combination of art intelligence and a good natured guy. He is great with people. He is attracted to popular subjects that regular people can understand and appreciate, which is of course, his connection to the legacy of Pop Art. Whether painting cows or hamburgers, motorcycles or fishermen, he is always combining a skillful hand and a conceptual rigor.” —Stuart Horodner, Curator

In 1963, Mike Howard left Alabama to join the United States Marine Corps. After serving, he attended the University of Georgia, where he was accepted into the Whitney Program in New York City. He also received a B.S. in Art Education from Columbus State University and taught for three months at Columbus High School for his teaching certification. In 1974, he received an MFA from Rutgers University (where he later taught for eight years). Howard is a nationally acclaimed artist from Girard (Phenix City), Alabama. He and his wife, production designer Mary Howard, own two houses in Hurtsboro, Alabama and frequently visit for time away from busy city life and relaxation closer to their Southern roots.

Howard occasionally participated in the Fluxus movement, “an informational international group of avant-garde artists working in a wide range of media and active from the early 1960s to the late 1970s…Fluxus works often require the participation of a spectator in order to be completed.”

Howard also has five paintings in the prestigious Rubell Family Collection in Miami, Florida, various paintings in collections across the United States and Switzerland, including the Lajolla Museum of Contemporary Art in Lajolla, California; Artforum Magazine in New York, New York; the Don Judd Foundation in Marfa, Texas; Synovus in Columbus, Georgia; and Mead Corp. in Phenix City, Alabama.

In 1970 Howard performed his first Fluxus event while working for Don Judd while attending The Whitney Museum Independent Program, (“Approved”), which entailed the artist performing a series of weight lifting poses for the crowd while donning bikini shorts. In 1975, dealer Michael Walls gave Howard his first gallery show in New York.

Howard went on to show with Gracie Mansion Gallery and staged a project entitled “Win A Trip to Paris Sweepstakes.” The show concluded with the artist and dealer spinning a carnival wheel to determine the sweepstakes winner. Howard, Mansion and Sur Rodney dispensed assorted gifts including a motor scooter, color television ,dinner for two, and airline tickets to Paris. Gracie Mansion sold 100 paintings in one week.

Raffle tickets (and the money was made from the sales) were spent on prizes. The artist Al Hansen (recently deceased) was present and purchased a painting in hopes of winning a trip to Paris. Hansen unofficially deemed the show a Fluxus event despite his disappointment in not winning a prize. The show had a two-page spread by Maureen Dowd in New York Times Magazine.

Howard’s work then tuned to raising a family and devoting time to smaller scale pieces—building a collection of over 700 works in various mediums.


Mike is very proud of his Southern heritage, especially being from Alabama. “I grew up in Girard, Alabama. Our house would be located where the Crown gas station is now located as you drive over the Dillingham Bridge from Columbus. We own two houses in Hurtsboro, Alabama. I may have 5 paintings in the Rubell Collection, but Donnie (owner of City Grill in Hurstboro) will not allow me to hang my tractor painting in his dining area! I love Hurtsboro, it keeps me grounded.”

In 2008, Howard created a series of paintings telling “The Phenix City Story”, and the assassination of Albert Patterson. Since then, Howard has continued to paint artistic interpretations of assassinations, as well as the tragic deaths of artists and celebrities.

As he puts it, “I am capturing contemporary tragedy in the tradition of Manet, Goya, Delacroix, and Gericault. My inclinations are similar to Romanticism in nineteenth century France and pre-1954 Phenix City, Alabama.”


“Howard’s art and experiences are always relevant and engaging” says friend and curator Stuart Horodner. He continues by saying “I have known Mike Howard for almost thirty years, and our professional dialogue throughout that time has been engaging and rewarding. I have sought to work with him in various capacities, and have exhibited his work at my New York gallery (Horodner Romley) in the early 1990s, and most recently at the Atlanta Contemporary Art Center, where we exhibited a small survey of his large canvases dealing with the themes of hunting, food, and male desire.”

Today, Mike Howard continues to wow the art world with his awe inspiring paintings varying from the themes of social change and progress to Southern life in America, all while balancing family life with his renowned wife, Mary, their daughter Mimi and numerous grandchildren.

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Midtown Cakes

BY ANDREA HAYES

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Midtown Cakes is a custom wedding cake and specialty cake design company. Whatever your inspiration might be, owners and cake designers Tanya Williams, Celsa Muñiz and Kristen Williams and their staff will help you turn your vision into a spectacular, breathtaking work of edible art.

Midtown Cakes has over 10 years of high quality, baking experience. They specialize in delicious, individualized cakes, cupcakes and cookies. Midtown Cakes is also a member of International Cake Exploration Societe and the staff members all bring their own baking and decorating expertise to the table.

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How does Midtown Cakes differ from other bakeries in the Columbus area? We are not your traditional bakery. We are a modern cake studio and we specialize in one of a kind cakes and desserts. We are also the only modern cake studio locally that specializes in fondant and buttercream cakes.

Whether you want a five-tier wedding cake or a homemade pound cake like grandma used to make we can provide them both.

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What process do you take brides through to create their perfect wedding cake? We have them come out for a consultation and we take the time to learn what they want in a cake. If they are not sure we ask them to tell us what they like so we can create a one of a kind cake for their special day.

We also can create a custom color sketch for them to see exactly what the cake will look like. And we also make sure the groom gets the cake to represent what he loves.

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How has cake-making changed through the years? The basics have stayed the same, like knowing how to perfectly ice and decorate a buttercream cake. We also use a lot of fondant which is just a rolled sugar that gives cakes a smooth finish. Using fondant takes more time and the buttercream has to be ultra-smooth to give that modern look to the cake.

I think people really want to do big, grand cakes nowadays and make them a focal point in weddings or any special celebration. A cake is not just something to eat, it’s edible art!

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What is the most important thing for a couple to consider when choosing their wedding cake? The first thing is making sure they use a reputable cake vendor.

Also, taste is key! Be sure that you are choosing a cake vendor with high qualities of taste and design. And make sure that you go with what you love, not what anyone tells you.

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What is your favorite thing to create: cake, cookies or cupcakes? We really love doing wedding cakes! It’s such an honor to be a part of a couple’s special day and have them trusting in our abilities.

Which areas of inspiration do you look for to keep wedding cake designs fresh and new? We take classes regularly to keep us on the forefront of what’s new in our field. Also, we take inspiration from art and fashion. svm

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Mary Howard

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INTERVIEW BY ANDREA HAYES

World renowned production designer, Mary Howard, has created the backgrounds for some of the most famous photographers, designers, and magazines. Despite traveling the world and setting up shop in New York City, her roots begin in the South. She sat down with SVM to talk about life, her work and her beginnings on her most recent visit to Columbus.

Most never think twice about what goes on behind the camera, but that’s where set producers and production designers like Mary Howard come in. After traveling the world and creating beautiful scenes for the likes of designers and magazines like Prada and Vogue, Howard has found her place in the fashion industry by becoming one of the most wanted production designers in the business. Mary Howard Studio has an impressive portfolio of both advertising and editorial work seen in, Italian Vogue, W, and Vanity Fair among others. Ad campaigns include Prada, Dolce and Gabbana, Louis Vuitton, Valentino, Lanvin and Dior.

Mary Howard lives in Red Hook, Brooklyn with her husband, artist MikeHoward. Their daughter, Mimi, studies at Reed College in Portland, Oregon.

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You’re from the South, but living in New York, and you have a very interesting job. What’s the production designer’s job at a fashion shoot or show? The set designer or production designer is responsible for the visual environment in the photograph, creating the world around the model or the subject. As in a film, the production designer creates all of the sets or “set-dresses” all of the locations. This is the same for fashion publishing, including the ads you see in magazines and online and for the editorial part in the magazines, like Vogue. I work closely with the photographer and sometimes the ad agency on the look of the picture, the overall feeling of place and mood. Our work is anything but the girl or subject, not her hair or makeup or wardrobe but instead, where she is in the photo and what she is doing in the picture.

Your husband is from Hurtsboro, Alabama and you’re from New Orleans, Louisiana. How does the South represent itself in your work? Or does it? I suppose it does in that growing up in a beautiful and very visual place like New Orleans must have trained my eye in a way, at least it was a lot to look at and fed my eye. Mike, my husband, is an incredible painter and his work inspires me every day. He grew up in Phenix City, (Girard, specifically) and I think we both had very different things to look at as we grew up in our very different Southern hometowns. The colors, textures, quality of light of New Orleans that I grew up with are all still a part of my point of view. I visit Hurstboro as often as I can to clear my head since New York is so hard edged and rough. I need the softness and ease of Alabama and love going into Columbus for coffee and yoga at Art of Yoga and to look at the beautiful houses.

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Many people don’t think about the amount of work that goes into producing beautiful pictures. How did you decide that working behind the scenes was what you wanted to do? I always liked to make things, as a child and then at art school. I went on to get my MFA in studio art so making things, producing things has always been a must for me. I moved to New York during a recession and got some good, but obvious, advice from someone in the film industry. He said that I need to find a job where I could use my marketable skills. I could paint and sculpt, so I got a job with Macy’s Thanksgiving Day Parade as a float builder.

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Did you ever think you would end up making sets for the fashion industry instead of something like theatre? This career came about in an organic way I guess. In addition to the float building job I would make things at night at home for various clients. I sewed things in my midtown New York City apartment and made small props (the apartment was quite small!). A window designer wanted some things for a 5th Avenue window and this led to somehow making some props for a Richard Avedon shoot. He was a huge fashion photographer and working for Avedon on sets and props led me to working with Vogue and other fashion photographers.

There really wasn’t a clearly defined role for a set designer in print at this time so being really one of the first ones to do it, I made it a career and carved a niche in the market. Previous to this I think that photographers and editors at Vogue would, for example, ask their interior designer friends for things or have their assistants go out and get chairs or things they needed on set.

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You started out working with larger than life sets, like floats for major parades. What was the transition from making Mardi Gras floats to building and staging sets for fashion like? It’s all about creating an environment, I suppose. I did installation art in college and in a way that is what I am still doing now, except on a commercial level. But the basic ways to approach it are the same. We create an environment for the girl or subject to live in for that particular shot. Working on the large scale of float building probably helped me to not be intimidated in commanding a set, which is for the most part a smaller scale. Though we do very large sets as well.

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You’ve mentioned that “believability” is a dominating force when you create sets. Why is it so important that the audience believe in the set’s realism? I think that what I mean is, I don’t want our work to look like a “set”, which would be off–putting. There are some ideas for a job where the concept does call for the set to feel fake, but that is rare. I guess it is just about drawing the viewer in and helping them to accept and be convinced by the image.

So any fake elements or something hard to grasp in terms of realism to me would deter the viewer. Like Diana Vreeland said, “the eye has to travel”.

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You’ve worked with many photographers, designers and magazines like Steven Klein, Louis Vuitton, Vogue Italia, and Harper’s Baazar. Is there any person or company that you haven’t worked with but would like to? That is a very good question! I am lucky in that I have been able to work with the best photographers and creative people in the fashion industry.

There is a whole new generation of young photographers coming up who used to be the photo assistants to the photographers I am working with now. I am curious to see what these young photographers will be doing and I would like to see how we might collaborate with them.

Mike (my husband) and I have done a few projects together over the years. I love the two houses we have in Hurtsboro since they are filled with his work and also they have some objects and art projects from both of us. He really is my inspiration, how he looks at things and I think we should do some more projects together!

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Finish this sentence, the best thing about the South is: It is home, it holds my heart. It is like what they say about Africa, you never leave, you just go away for a while. That is how I feel about the South.

Southern Views Magazine- SVM- All Rights Reserved ©

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Natasha Zupan

BY ROBERTO CALIGARIS • PHOTOS BY EDZARD NANNEN

Internationally acclaimed artist and Georgia native, Natasha Zupan, talks with SVM about her art, techniques and her love for painting.

Natasha Zupan was born in Georgia, brought up in Europe, and studied art at Yale University. Natasha is the daughter of Bruno Zupan, prestigious international artist of Slovenian origin and well known in the Columbus society, and her beautiful mother, Jane. Her love for painting is in her DNA. Spanish art critic, Felipe Hernandez, summarized her this way: “Natasha Zupan’s paintings are not just concepts that can be left behind to catch another more shocking idea. Her work holds poetry and ecstasy, deepness and translucency, sensibility and skill, and her contemporaneity goes beyond the trends and the clichés of the present: It is spiritual, subtle, and able to vary the light of our eyes like the skin of a chameleon…”.

Natasha took a break from her busy schedule and sat down with SVM to talk about her love for painting and her future projects.

You live in Spain for the greater portion of the year. Where does your inspiration come from? I live between Mallorca, Spain and New York City.They are completely different in many ways. It is this contrast, between landscapes, objects, fabrics,ideologies, that inspires and informs my work.

How would you describe your style? My work is about the search for the “heart” of the matter of painting itself. It focuses on materials, textures and the chemical approach to painting. I explore how light, materials and ideas interact.

Your father is a world famous painter. What do you like about his work? Yes, my father has been ahuge influence. I admire his passionate, devoted,inexhaustible commitment to his work. We will behaving an art show together in Boston in April.

Your most recent exhibit, White Lies, features paintings that mix various materials. Why were you drawn to this type of experimentation? I have always worked in mixed media. The juxtaposition and contrast of different elements is what interests me most.

I have reflected on this a long time and I believe it is because I was exposed to so many different cultures and aesthetics from a young age, collage was the solution to bring them all together.

I am half European and half American, so combining different materials and elements, adds a new perspective. The surrealist movement was the first to explore this intersection of opposites and I identified with a lot of their concepts and try to bring them into the contemporary artistic dialogue.

Some artists have to paint every day, while others can take a break from their work for a few days (or even weeks). What’s your typical artistic process like? I like to work every day,and I usually do. However, there are exceptions.Of course, when I travel it becomes difficult. Iwork in a studio and when I am without it I use mytime absorbing ideas.

Are there any current artists that you follow? Who? There are always current artists, particularlypainters, I follow. I go to a lot of exhibitions and Art Fairs. My favorite is the Venice Biennale. There you can really see the trends and currents. I have many favorites, current and deceased. Art does not die with the artist. Their legacy lives on and we can learn so much from what they have left us.

Do you think Social Media can influence Art? I think social media is a tool to connect with people, expose and be exposed to floods of information. Perhaps it influences tendencies…but, I personally do not feel it has changed my work. Creating involves great introspection, stillness, silence and concentration.

Which has been your most significant and satisfying project to date? All my projects aresatisfying. All are challenging and I put all my effortinto each one. When you love what you do, it isimpossible to choose a favorite single project. All are part of the same thing, which is a lifelong journey.

Besides your professional work – what do you have a passion for and why? Passion? For life itself. For beauty. Everyday offers possibilities.Artists are passionate by nature. We have to be in order to keep creating. svm

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Junque Yard Antiques

BY ANDREA HAYES

Michelle Steward, owner of Junque Yard Antiques, has made these trends fun for all with her business. She sat down with SVM to talk about Junque Yard Antiques, her passion for repurposing, and what it all means to her.

How did Junque Yard Antiques get started? The Junque Yard was started from my garage. As the parent of six children, money was tight. So, dates became trips to the local flea market, thrift store, antique store or yard sales. I would find great pieces to decorate with and to redo. I would sell pieces to raise money for mission trips with my church, Phenix First Assembly.

I quickly took over the garage and my husband got me a booth for our anniversary, which very quickly turned into two booths. Boothing changed my life; I loved it, it’s therapeutic, it was a wonderful way to supplement my finances and lastly, it is the best hobby ever! I worked in corporate America, but had a heart for ministry and wanted desperately to be more available to do Kingdom work, so I asked God to open the door to owning my own business and He did and I stepped out on faith and started the Junque Yard.

Your slogan is “where old is the new “new”. Where did that idea come from? Our tag line is actually spiritually driven. As I would spend time in my little garage recreating pieces, God would speak to me and remind me this is how he does with people, or at least this is what he did with me—found me broken, a little messed up, scared, scratched, dented—and then his grace finds us and he makes old things new and beautiful. That’s what we do, find pieces, redo, recreate or repurpose them and make them new and beautiful.

You can tell from my pieces that I never fix the flaws. After you paint and wax them, they add beautiful character to a piece and remind you where the piece came from.

It’s the same with us, when God finds us, we have scars from our past that become beautiful reminders of where God has brought us from.

It also represents just paying life forward. It’s kind of our way of being “green”. Rescuing our wares and reselling them preserves the past and reminds us of simpler, sweeter times gone by.

What are the different types of vendors one can find at Junque Yard Antiques? We have over 130 vendors and our vendors are the most special in town! They are so creative and talented. You can find locally made soap, handcrafted furnishings, a vintage, boho, gypsy inspired clothing boutique, amazing jewelry, homemade nuts, local honey, handmade crafts, picture frames chalkboards, and beautiful, vintage inspired home décor.

Our vendors have a great mix of old and new, but even the new is unique. We have nostalgic paintings, prints, coffee cups, and postcards with wonderful pieces of Columbus’ past and present painted or printed on them, and we have a great booth that shows off one of our areas most talented photographers who showcases her form of “art”.

For the DIY, our vendors have an eye for pieces that would be stunning with a sweet coat of paint and some new “jewelry”. We are also the area’s exclusive CeCe Caldwell Chalk and Clay Paint retailer. Anyone can come to TJY and pick up a unique gift or furnish their house or find just that outfit for that special cruise, wedding, graduation or night on the town. One of our favorite items is hand cut books into letters. I love to give these as gifts at wedding showers!

Vintage and repurposed items have been extremely popular the past few years. Do you think this trend will continue? Oh yes! I think in its own way, old has always been the new “new”. I can remember hearing as a little girl my mom and aunts saying “don’t throw that away, it will come back in style”. People as a whole are nostalgic, and everyone loves a treasure hunt.

I think as a whole, people are just realizing how boring cookie cutter décor is and how wonderful just the right element of vintage, be it industrial, architectural, primitive, shabby chic, etc. is sprinkled in your home, office, or life period. You can get more for less, and they just don’t make things the way they used to.

Everything looks so mass produced and manufactured, that it’s charming to add that perfect find to your home. It adds so much personality and character! Not to mention the fun and excitement of having scoured the isles and found “that piece” and hauling it home , even the story behind the purchase is as amazing and fun as buying!

Junque Yard Antiques features many great items. If you had to name your top three favorites, what would they be? Well, my top three things would have to be the FAMILY of vendors we have. TJY has such a great relationship with our vendors; it is a special friendship. Second, would have to be the amazing customers and “Junqees” that shop with us.

We have three levels of customers: first offender, repeat offender, and habitual violator. I love meeting new people and I love people who love “Junque”, without either of these (vendors and customers) there would be no Junque Yard. They make us the magical place that we are! And thirdly, my love is the “Junque”, all of it.

From the flea market find to the aged priceless antique, from the grain sack to the coffee bags, the chippy, the rusty, the iron, the primitive, the milk painted, chalk and clay painted, dry brushed, white washed, oh my goodness I could go on and on. I love it all and could not possibly pick my favorite. For more information, please call 706.580.7205. svm

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12.29 SCENTS

Interview by R. Caligaris

With smell being one of the strongest of our five senses, it’s no wonder identical twins, Dawn and Samantha Goldworm created 12.29 and have managed to turn olfactory branding into an extremely lucrative business.
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Having created scents for celebrities, hotels, restaurants, nightclubs, and a host of other establishments the Goldworms are taking the fragrance branding world by storm. Their work with perfume, branding and, most recently, candles has been called “intoxicating” and their craftsman like care and passion towards their work has been given lots of attention from the likes of celebrities, fashion designers, business moguls and wedding planners alike. The sisters sat down with SVM to talk about their business, their vision, and what it all means to them.

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Scent is one of the most powerful of our senses, how did the idea to center a company around “olfactory branding” come about?
After working in the beauty industry for many years, I felt very strongly that scent or fragrance could live beyond the traditional application to skin and become something more. Because scent is such a fundamental part of life and how we understand ourselves, each other and the world around us, I was convinced that we could use it to harness an emotional reaction outside of traditional beauty products. I started writing a master’s thesis at NYU to this point and after quite a bit of research and experimenting, 12.29 was born.

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You’ve made scents for the likes of Lady Gaga, Heidi Klum, David and Victoria Beckham and many more. How do you ensure that each fragrance is unique and specific to the needs of your client?
I designed these perfumes in collaboration with my previous team at Coty Beauty Paris. Coty’s marketing teams are very skilled at segmenting and curating specific concepts to each celebrity personality.

I, in turn, worked with them to translate these concepts into perfumes. For 12.29, the process is slightly different. We work with a brand to translate their existing brand identity into an olfactive vision, or smell. The two processes complement one another. In the case of Lady Gaga, I was given the opportunity to design the perfume with Coty beauty and then translate the perfume into a scent with 12.29 for the launch at the Guggenheim Museum.

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At the end of 2013, 12.29 came out with a line of luxury candles that include scents like fresh tobacco, leather, amber, jasmine and saffron honey. How did you ultimately come up with the combinations for these scents?
The 12.29 Collection scents are each individual stories… precious, forgotten poetry from my past. Each one is a memory reinterpreted through scent.

What do fragrances represent to you?
For some it is a memory, a place, a loved one, a moment in life, an indulgence. What is it for you? Scent is a dream made tangible throughout smell. In a moment, it can envelope you, transport you and then let you go. It unites your past and future in one breath.

Is perfume synonymous with femininity?
Perfume is synonymous with sensuality in that is seduces all who smell it.

Is scent the next sense for hipsters to master? Will
everyone be looking at perfume as art in the future?
Perfumery is an artisanal craft. It is a balance between science and art. It takes innate talent, skill and years of learning and practice. It is not a trend or a fad. svm

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1229 scents

1229 scents

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Scout & Molly

By Andrea Hayes • Photos by S. Saxon

Scout & Molly’s franchise was born in Raleigh, NC, and since October 2013 their newest location is in Columbus, Georgia. Whether you’re searching for that perfect pair of jeans or a dress for an upcoming event, the staff at Scout & Molly’s will make the experience fun and undoubtedly productive.

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Scout & Molly’s owner, Linda Mayher sat down with SVM to talk about her store, popular brands and trends that will make you stand out in style this Spring.

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What prompted you to open your own fashion boutique at The Landings? This has been an idea of mine for many years now. I first began thinking about it almost 12 years ago when my husband and I moved back to Columbus from Atlanta. The thought was put on hold while I was a stay at home mom to our two children, Tommy (9) and Wynn (7). The idea resurfaced about 2 years ago while on a trip to Atlanta. With my children in school full time, I realized I had the time needed to commit to a new business. Through various connections, I discovered the franchise Scout & Molly’s.

What sets Scout & Molly’s apart from department stores, specialty retailers, and other boutiques selling women’s clothing? Scout &Molly’s is a small franchise based out of Raleigh, North Carolina. It was started 13 years ago and Scout & Molly’s of Columbus is the sixth location.Each store is independently owned and operated and all buying is done onan individual basis. Each store owner can pick and choose the lines that areneeded and most appropriate for their market. It was our goal from the start to bring in fresh, new lines that were not currently found in Columbus.

We offer things that customers would normally have to go to Atlanta or online to purchase. We strive to provide a variety of styles and price points to meet everyone’s needs. We want to provide options so that if a customer wants to spend $20 or $200, they can always find something they like.

What are some of the most popular brands that you carry in your store? Some of the most popular brands have been: Michael Stars, Vineyard Vines,Escapada, Atina Christina, Gypsy 05, Tart, Voom, Lilla P, Red Haute, 360Sweater and 525 America, just to name a few.

What draws you to a certain line or brand of clothing? I look for a nice blend of comfort, style,and quality.

Describe what kind of clothes you carry and the woman that you are targeting? The majority of ourpieces are easy and casual for everyday wear.We also have some great lines that can be dressed upfor a special occasion and a limited amount ofcocktail dresses.

Our target market is the 30-50-year-old mom who wants to be stylish while remaining age appropriate. However, our customer has ranged from as young as 12 to 75.

Since spring is coming up, what are the top trends, colors, and styles in fashion? The color ofthe year is Radiant Orchid, so you’ll see greatoptions in various shades. These vibrant colors willbe blended nicely with soft pastels. The maxi is ashot as ever. Accenting with leather will continue intothe spring. We will have a wonderful shipment fromVineyard Vines in the spring. They continue to putout classic, preppy styles year after year.

What are three of your favorite things in your stores right now? To pick three is hard! I absolutelylove everything that has arrived from Alice & Trixie.Their style and quality cannot be matched. A piecefrom Alice & Trixie will stay in your closet for yearsto come. I am also loving the California styleof Gypsy 05. They do an amazing maxi that gets aton of celebrity press. Our Michael Stars t-shirtscannot be beat for quality. They are easy throw onpieces that will wash and wear great! We have a variety of styles and colors arriving for spring.

What and who influences you when buying for your stores? I would say that our customer base isour number one influence when buying. I want tostock the store with lines that our customer wants andneeds. We have only been open for four months, so itis still a work in progress. I also tend to watch thenew styles and trends that are showcased each seasonat Market. Scout & Molly’s hopes to bring new stylesand options to our shoppers in Columbus. svm