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12.29 SCENTS

Interview by R. Caligaris

With smell being one of the strongest of our five senses, it’s no wonder identical twins, Dawn and Samantha Goldworm created 12.29 and have managed to turn olfactory branding into an extremely lucrative business.
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Having created scents for celebrities, hotels, restaurants, nightclubs, and a host of other establishments the Goldworms are taking the fragrance branding world by storm. Their work with perfume, branding and, most recently, candles has been called “intoxicating” and their craftsman like care and passion towards their work has been given lots of attention from the likes of celebrities, fashion designers, business moguls and wedding planners alike. The sisters sat down with SVM to talk about their business, their vision, and what it all means to them.

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Scent is one of the most powerful of our senses, how did the idea to center a company around “olfactory branding” come about?
After working in the beauty industry for many years, I felt very strongly that scent or fragrance could live beyond the traditional application to skin and become something more. Because scent is such a fundamental part of life and how we understand ourselves, each other and the world around us, I was convinced that we could use it to harness an emotional reaction outside of traditional beauty products. I started writing a master’s thesis at NYU to this point and after quite a bit of research and experimenting, 12.29 was born.

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You’ve made scents for the likes of Lady Gaga, Heidi Klum, David and Victoria Beckham and many more. How do you ensure that each fragrance is unique and specific to the needs of your client?
I designed these perfumes in collaboration with my previous team at Coty Beauty Paris. Coty’s marketing teams are very skilled at segmenting and curating specific concepts to each celebrity personality.

I, in turn, worked with them to translate these concepts into perfumes. For 12.29, the process is slightly different. We work with a brand to translate their existing brand identity into an olfactive vision, or smell. The two processes complement one another. In the case of Lady Gaga, I was given the opportunity to design the perfume with Coty beauty and then translate the perfume into a scent with 12.29 for the launch at the Guggenheim Museum.

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At the end of 2013, 12.29 came out with a line of luxury candles that include scents like fresh tobacco, leather, amber, jasmine and saffron honey. How did you ultimately come up with the combinations for these scents?
The 12.29 Collection scents are each individual stories… precious, forgotten poetry from my past. Each one is a memory reinterpreted through scent.

What do fragrances represent to you?
For some it is a memory, a place, a loved one, a moment in life, an indulgence. What is it for you? Scent is a dream made tangible throughout smell. In a moment, it can envelope you, transport you and then let you go. It unites your past and future in one breath.

Is perfume synonymous with femininity?
Perfume is synonymous with sensuality in that is seduces all who smell it.

Is scent the next sense for hipsters to master? Will
everyone be looking at perfume as art in the future?
Perfumery is an artisanal craft. It is a balance between science and art. It takes innate talent, skill and years of learning and practice. It is not a trend or a fad. svm

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1229 scents

1229 scents

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Scout & Molly

By Andrea Hayes • Photos by S. Saxon

Scout & Molly’s franchise was born in Raleigh, NC, and since October 2013 their newest location is in Columbus, Georgia. Whether you’re searching for that perfect pair of jeans or a dress for an upcoming event, the staff at Scout & Molly’s will make the experience fun and undoubtedly productive.

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Scout & Molly’s owner, Linda Mayher sat down with SVM to talk about her store, popular brands and trends that will make you stand out in style this Spring.

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What prompted you to open your own fashion boutique at The Landings? This has been an idea of mine for many years now. I first began thinking about it almost 12 years ago when my husband and I moved back to Columbus from Atlanta. The thought was put on hold while I was a stay at home mom to our two children, Tommy (9) and Wynn (7). The idea resurfaced about 2 years ago while on a trip to Atlanta. With my children in school full time, I realized I had the time needed to commit to a new business. Through various connections, I discovered the franchise Scout & Molly’s.

What sets Scout & Molly’s apart from department stores, specialty retailers, and other boutiques selling women’s clothing? Scout &Molly’s is a small franchise based out of Raleigh, North Carolina. It was started 13 years ago and Scout & Molly’s of Columbus is the sixth location.Each store is independently owned and operated and all buying is done onan individual basis. Each store owner can pick and choose the lines that areneeded and most appropriate for their market. It was our goal from the start to bring in fresh, new lines that were not currently found in Columbus.

We offer things that customers would normally have to go to Atlanta or online to purchase. We strive to provide a variety of styles and price points to meet everyone’s needs. We want to provide options so that if a customer wants to spend $20 or $200, they can always find something they like.

What are some of the most popular brands that you carry in your store? Some of the most popular brands have been: Michael Stars, Vineyard Vines,Escapada, Atina Christina, Gypsy 05, Tart, Voom, Lilla P, Red Haute, 360Sweater and 525 America, just to name a few.

What draws you to a certain line or brand of clothing? I look for a nice blend of comfort, style,and quality.

Describe what kind of clothes you carry and the woman that you are targeting? The majority of ourpieces are easy and casual for everyday wear.We also have some great lines that can be dressed upfor a special occasion and a limited amount ofcocktail dresses.

Our target market is the 30-50-year-old mom who wants to be stylish while remaining age appropriate. However, our customer has ranged from as young as 12 to 75.

Since spring is coming up, what are the top trends, colors, and styles in fashion? The color ofthe year is Radiant Orchid, so you’ll see greatoptions in various shades. These vibrant colors willbe blended nicely with soft pastels. The maxi is ashot as ever. Accenting with leather will continue intothe spring. We will have a wonderful shipment fromVineyard Vines in the spring. They continue to putout classic, preppy styles year after year.

What are three of your favorite things in your stores right now? To pick three is hard! I absolutelylove everything that has arrived from Alice & Trixie.Their style and quality cannot be matched. A piecefrom Alice & Trixie will stay in your closet for yearsto come. I am also loving the California styleof Gypsy 05. They do an amazing maxi that gets aton of celebrity press. Our Michael Stars t-shirtscannot be beat for quality. They are easy throw onpieces that will wash and wear great! We have a variety of styles and colors arriving for spring.

What and who influences you when buying for your stores? I would say that our customer base isour number one influence when buying. I want tostock the store with lines that our customer wants andneeds. We have only been open for four months, so itis still a work in progress. I also tend to watch thenew styles and trends that are showcased each seasonat Market. Scout & Molly’s hopes to bring new stylesand options to our shoppers in Columbus. svm

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Natasha Zupan

By Roberto Caligaris • Photos by Edzard Nannen

Internationally acclaimed artist and Georgia native, Natasha Zupan, talks with SVM about her art, techniques and her love for painting.

Natasha Zupan was born in Georgia, brought up in Europe, and studied art at Yale University. Natasha is the daughter of Bruno Zupan, prestigious international artist of Slovenian origin and well known in the Columbus society, and her beautiful mother, Jane. Her love for painting is in her DNA. Spanish art critic, Felipe Hernandez, summarized her this way: “Natasha Zupan’s paintings are not just concepts that can be left behind to catch another more shocking idea. Her work holds poetry and ecstasy, deepness and translucency, sensibility and skill, and her contemporaneity goes beyond the trends and the clichés of the present: It is spiritual, subtle, and able to vary the light of our eyes like the skin of a chameleon…”.

Natasha took a break from her busy schedule and sat down with SVM to talk about her love for painting and her future projects.

You live in Spain for the greater portion of the year. Where does your inspiration come from? Ilive between Mallorca, Spain and New York City.They are completely different in many ways. It isthis contrast, between landscapes, objects, fabrics,ideologies, that inspires and informs my work.

How would you describe your style? My work is about the search for the “heart” of the matter of painting itself. It focuses on materials, textures and the chemical approach to painting. I explore how light, materials and ideas interact.

Your father is a world famous painter. What do you like about his work? Yes, my father has been ahuge influence. I admire his passionate, devoted,inexhaustible commitment to his work. We will behaving an art show together in Boston in April.

Your most recent exhibit, White Lies, features paintings that mix various materials. Why were you drawn to this type of experimentation? Ihave always worked in mixed media. Thejuxtaposition and contrast of different elements iswhat interests me most.

I have reflected on this a long time and I believe it is because I was exposed to so many different cultures and aesthetics from a young age, collage was the solution to bring them all together.

I am half European and half American, so combining different materials and elements, adds a new perspective. The surrealist movement was the first to explore this intersection of opposites and I identified with a lot of their concepts and try to bring them into the contemporary artistic dialogue.

Some artists have to paint every day, while others can take a break from their work for a few days (or even weeks). What’s your typical artistic process like? I like to work every day,and I usually do. However, there are exceptions.Of course, when I travel it becomes difficult. I work in a studio and when I am without it I use my time absorbing ideas.

Are there any current artists that you follow? Who? There are always current artists, particularlypainters, I follow. I go to a lot of exhibitions and ArtFairs. My favorite is the Venice Biennale. Thereyou can really see the trends and currents. I havemany favorites, current and deceased. Art does notdie with the artist. Their legacy lives on and we canlearn so much from what they have left us.

Do you think Social Media can influence Art? I think social media is a tool to connect withpeople, expose and be exposed to floods ofinformation. Perhaps it influences tendencies…but, I personally do not feel it has changed mywork. Creating involves great introspection,stillness, silence and concentration.

Which has been your most significant and satisfying project to date? All my projects aresatisfying. All are challenging and I put all my effortinto each one. When you love what you do, it isimpossible to choose a favorite single project. All arepart of the same thing, which is a lifelong journey.

Besides your professional work – what do you have a passion for and why? Passion? For lifeitself. For beauty. Everyday offers possibilities.Artists are passionate by nature. We have to be inorder to keep creating. svm

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JESICA AHLBERG

INTERVIEW BY R. CALIGARIS

The 24-year-old and August 2013 SVM cover began her official reign as Miss Alabama USA 2014 Saturday, November 16. When she’s not acting or fulfilling her Miss Alabama USA duties, she volunteers with the Better Basics program in Birmingham to promote literacy. 

Throughout her journeys in the Miss USA pageant network and her most recent competition, she said she has made plenty of friends who also celebrated her win along with almost 30 of her loved ones. She follows the steps of fellow Auburn grad, friend and Miss Alabama USA 2012 Katherine Webb.

Jesica was born and raised in Selma, Alabama. She recently graduated from Auburn University with a Bachelor’s Degree in Public Relations. She acts and models full-time in Atlanta, Nashville and Los Angeles. She sat down with SVM to talk about her new role as Miss Alabama USA and her future dreams. 

What is something most people don’t realize about the Miss Alabama USA Pageant? Theamount of time the girls dedicate to preparingthemselves for the pageant. I started over ayear ago.

How has the Miss Alabama USA Pageant impacted your life? When you have a dream orgoal that you are actively working to achieve, itchanges your life whether you notice or not. I am currently the best version of myself, and I owe it to this pageant.

What was your platform and why did you choose it? The USA pageant system doesn’t requireplatforms, but you’re in luck! I volunteer with theBetter Basics M.O.R.E. program, which focuses onreading enrichment in the inner city Birminghamschool system. It’s very rewarding to see how manychildren are positively affected by this program.

You were born in Alabama and went to school at Auburn. What makes Southern girls so special? We are sweeter and easier to pleasebecause we grew up playing with mud and sticks!Haha… Once when I was younger, I found abranch and fishing line and made a pole to fish. Iliterally caught a boot!

You love acting, when did you first say to yourself, “I’m going to be in the movies?” When I was young, I said it, but I didn’t knowhow or if it was even possible. In middle school, Iwould make movies with my friends for fun. Myfavorite was our remake of Peter Pan. I wasTinker Bell, and I jumped through a window andtried to fly. It was painful. I’ve come such a longway!

Can you share with us some of your latest projects? My last two movies were Selfless withRyan Reynolds and Spongebob Squarepants 2(the kids I work with love that!). I’ve also justmade another music video with Justin Moore,since our first one went #1 on CMT!! Look upLettin’ the Night Roll on YouTube or CMT – itshould be out soon!!! 

If you could work with anyone, who would it be? I would love to work with Sandra Bullock orMeryl Streep one day. Both women are amazingand are such inspirations to me. (Besides, I’ve already worked with Ryan Reynolds…)

Your favorite song of all time and why? La Vie En Rose by Louis Armstrong. His version is myfavorite. It’s so magical, I can just imaginewalking through the streets in Paris.

What do you think is the most important thing in your life? Goals. I set goals with almosteverything I do. Doing that keeps me organizedand focused.

Who or what would you be willing to wait in line for? Goodness, I hate lines so much. But if I werehungry, I would stand in line for anything thatsmelled good – pizza, hot wings or any dessert.

We know you love the color green. What’s it all about? It’s just such a relaxing color to me. Itreminds me of home with all the trees and fields.It also brings out the color in my eyes (womenwill understand that one).

Whose wardrobe would you most like to own and why? Blake Lively’s. It’s the perfect mix ofclassy and sexy, always on trend, and she is herown stylist, which is very impressive. SVM

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Call it yoursFeature

Call it yours
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Cara Delevingne

Cara Delevingne

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Mark Kelly

BY CHARLOTTE QUIRK

Retired American astronaut and husband of former Congresswoman Gabrielle Giffords, Captain Mark Kelly will speak at this year’s Blanchard Leadership Forum in August.

Mark Kelly is an American astronaut, retired US Navy Captain, bestselling-author, prostate cancer survivor, and an experienced naval aviator who flew combat missions during the Gulf War. The winner of many awards, including the Legion of Merit, two Defense Superior Service Medals and two Distinguished Flying Crosses, Kelly was selected as an astronaut in 1996. He flew his first of four missions in 2001 aboard Space Shuttle Endeavour, the same space shuttle that he commanded on its final flight in May 2011. He has also commanded Space Shuttle Discovery and is one of only two individuals who have visited the International Space Station on four different occasions.

Captain Kelly graciously sat down with SVM to discuss his upcoming trip to Columbus as a keynote speaker at the 2013 Blanchard Leadership forum on August 26th and 27th.

What is your definition of Leadership? I believe it is someone who is a good manager and who can motivate their people to do a good job in an ethical and responsible way.

Throughout your career you have had people who inspired you. Who is a leader in your eyes? My commander during Operation Desert Storm, a navy pilot named Terry Toms. He was a man that I always tried to emulate when I was in a leadership role. People wanted to work hard for him because he really cared about them. He always made sure they had everything they needed to do their jobs well and he was not a guy you wanted to disappoint.

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Rather than Mars, why don’t we go back to the moon and establish colonies there? We know the way; it is closer and a lot less expensive than the planets. That’s always a debate. We want to try to do something closer to home, which is easier to do, but putting a colony on the moon and having people live on the moon for extended period s of time would be very difficult.

Maybe not as tough as sending people to mars and getting them back safely, but somebody might argue we’ve already been there so we need to do something more difficult. The hard missions, if accomplished, will have the highest rate of return.

There is definitely a trade off. Asteroids are in the forefront right now because the implications of what we could do in the future are immense. However, it is up to Congress, the Administration and NASA leadership to determine where the to spend money and what is most important.

How did it feel when you came back to earth? It’s always an odd transition when you focus on something for that amount of time with such intensity. You are assigned to a crew about a year and a half before a flight so it actually turns out to be a two year commitment.

It is your full time job to train and prepare and then it’s all over within a two-week period where you work incredibly hard. When it’s over you have to transition to what is next.

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The events in Arizona on January 8, 2011 made Gabby a true survivor in the eyes of all Americans. What does being a “survivor” mean to you? The easy definition is that you overcame some horrible tragedy. In Gabby’s case, it was a gunshot wound. We recently had dinner with Elie Wiesel, winner of the Noble Peace Prize (1986) and survivor of the Holocaust.

He overcame a tragedy that was forced upon him, his family, and millions of Jewish individuals in Europe, but he picked up the pieces and moved on. Gabby’s injury was a very difficult thing for her to overcome and she is still dealing with it every day. She is working hard to make the best of a bad situation.

You name your book: Gabby: A Story of Courage and Hope. Writing such an honest book is an act of bravery. Was it hard for you to relive the events of 2011 in order to write it? Some parts were definitely harder than others, but I believe it’s a good process to go though. It helps to put things in perspective.

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After what happened are you and Gabby still supporters of the Second Amendment? Absolutely. We started an organization that focused on having a reasonable response to tragedies.

We can’t expect change unless we do something when tragedy happens. Being a responsible gun owner comes with certain stipulations so it is hard to believe we still have a system that allows criminals to purchase guns without background checks. Right now it is just too easy.

Finish this sentence: The most beautiful thing about being married to Gabby is… Positivism. Being around somebody that is so positive all the time. svm

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Channing Tatum

BY KRISTEN BROWN

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New dad and long-time heart throb, Channing Tatum is a southern boy who has secured a spot among Hollywood’s elite with a swift rise through the ranks of modeling, acting and producing.

With looks that could kill, it’s no surprise to learn that his super stardom began right here in the South. Born in Cullman, a small city in Alabama, Tatum later moved to Wetumpka, Alabama. When he was six, his family remained in the South, but headed to the bayous near the Mississippi River, where he enjoyed a rural existence. When asked what his childhood was like in the country, Tatum responded “all the rattlesnakes and alligators a boy could possibly chase, fishing every day, Pop Warner football league, stuff like that.”

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Best known for his acting, he is also a producer and former model. Tatum’s first experience was in the fashion industry as a model. He was cast as a dancer in Ricky Martin‘s She Bangs music video, after an audition in Orlando, Florida. He subsequently signed with a modeling agency in Miami (Page Parkes Modeling Agency) and appeared in Vogue magazine. Once his potential was discovered, he soon appeared in campaigns for Abercrombie & Fitch, Nautica, Dolce & Gabbana, American Eagle Outfitters, and Emporio Armani. Tatum also signed with Beatrice Model agency in Milan, Italy and Ford Models in New York City.

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After beginning his career as a fashion model, he branched out into acting roles, appearing in early films like Havoc (2005), Coach Carter (2005), Supercross (2005), She’s the Man, Step Up, and A Guide to Recognizing Your Saints, all of which were released in 2006.

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Tatum’s movie career was on the rise and in subsequent years he played more significant roles. In 2008, Tatum co-starred in director Kimberly Peirce’s film Stop-Loss, about soldiers returning home from the Iraq War, and in director Stuart Townsend’s film Battle in Seattle, about the 1999 protest of the World Trade Organization meeting in Seattle. His 2009 role in G.I. Joe: The Rise of the Cobra made him an appealing favorite for male audiences, as well. In 2010, Tatum was chosen for his unforgettable role in the movie Dear John and continued to capture the hearts of women everywhere.

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Last year was a huge success for the actor turned model as he was invited to host the ever-popular late-night show, Saturday Night Live, and appeared in four films. He co-starred in Steven Soderbergh’s Haywire, The Vow with Rachel McAdams, and 21 Jump Street (the film adaptation of TV series of the same name) with Jonah Hill. Plus, he was named People magazine’s annual “Sexiest Man Alive” in November 2012.

imageTatum also starred in Magic Mike (2012). US Weekly reported that the idea for the film revolves around his eight-month experience as a male stripper in Florida under the name “Chan Crawford” after he left his job as a roofer in the late 1990s. The film was directed by Steven Soderbergh, was co-produced by Tatum and Soderbergh, and starred Tatum as Mike – one of the central performers at a Tampa, Florida, male strip club.

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Not all of his time has been spent in front of a lens. After working together on the set of Step Up in 2006, Channing Tatum and actress/dancer Jenna Dewan fell in love. The couple got engaged in early September 2008 in Maui, Hawaii and they were married July 11, 2009 at Church Estates Vineyards in Malibu, California. Most recently, the couple welcomed their first child, a daughter named Everly, born on May 31, 2013 in London, England.

imageTatum said he wants to produce all the films he stars in, “I really don’t want to be in any more movies that I don’t produce. Unless it’s with one of the 10 directors that I really want to work with, I don’t have any interest in not being on the ground floor of creating it.” He, his wife Jenna Dewan, and their production partner Reid Carolin signed a two year production deal in 2010 with Relativity Media for any movies they may develop during that time.

imagePerhaps we will get to see him on stage in a possible Magic Mike 2. Don’t take my word for it ladies, but apparently it’s in the works. When asked if he would consider playing the role of Christian in 50 Shades Of Grey, his response was not surprising, “Yes! I’d only be allowed if my wife was Ana. She’s read the books so I don’t think she’d be impressed if she couldn’t be Ana!”

imageWith a seemingly endless list of options, it’s hard to tell what comes next for this diverse actor. svm

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Dr. Allen Armitage

BY KRISTEN BROWN

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Renowned horticulturist, Dr. Allen Armitage is the featured speaker at this year’s Garden Gala on October 22, at the Green Island Country Club presented by The Columbus Botanical Gardens.

Dr. Allen Armitage, has made a splash in the world of gardening by providing an authoritative voice for amateur gardeners and professionals alike. As a professor of Horticulture at the University of Georgia for over 30 years, he teaches, conducts research on new garden plants, and leads the UGA horticultural gardens; a sprawling project known as the Trial Gardens that is considered among the finest in the nation.

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A true connoisseur of the gardening world, Dr. Armitage brings gardening within reach; he believes it should be fun and never taken seriously. To help cultivate the next generation of gardening enthusiasts and assist those who are elbow deep in dirt already, he has just released his latest project – a new app, Armitage’s Greatest Perennials and Annuals, which is available through iTunes.

Dr. Armitage graciously sat down with SVM to discuss his winding path into horticulture, amazing adventures across the globe and the essential elements for gardening.

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When did your passion for horticulture become a career path? Did you know from early on this is the profession you wanted to pursue? It was along slow path. I didn’t have a passion as a kid,in high school or in college. It happened in little bits and pieces. I started as a high school math and biology teacher in Canada, where I’m from,and then one day decided to start a landscape company because I had the summers off. That led to my return to graduate school and the start of this career.

I always tell my students when they’re wondering what they’re going to do in life, to remember the philosophy of Yogi Berra. He said ‘when the path forks, take it.’ The fact is, we all have these paths that fork and depending on the one you take it will help determine where you’re going to go.

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You have been known to wear a Tilley hat, what is the significance of this accessory? Essentially, it keeps the sun off my head. I make every kid who works for me wear a hat. My rule is no hats in the classroom, but a hat must be worn outside and if they break this rule they have to write an essay on skin cancer. Quite truthfully, I wear it to prevent exposure to the sun and help prevent skin cancer. It just happens to be an iconic hat that stands out.

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Where did the idea for your travel company Garden Vistas evolve? It evolved with my love of travel and my love of gardens and, as it turns out, many other people have the same loves.Essentially, we choose a destination, plan the trip and send out an email to our followers. We’ve been doing it for over 25 years and it is really a word of mouth community. We do one a year and it has been very successful. It provides the opportunity for me to learn so much and visit places I may not otherwise visit and take a lot of people who are really fun to travel with.

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Of the places you have traveled with Garden Vistas around the globe, which is your favorite? The most memorable was probably Japan. It was very different and had some fabulous gardens. They are all very good. We’ve been all over the place in the United States, Canada, western and northern Europe, the southern hemisphere in Australia and New Zealand, so it’s impossible to answer, but Japan was the most memorable.

You believe that working with plants is therapeutic, exciting and creative. How have these core beliefs shaped your career? I do believe that to be so, but these beliefs are based on questionnaires that the plant industry conducted many years ago. The original question was, in one word describe why you like plants and gardens. The 3 words that  came up most often were therapeutic, creative, and exciting. We all experience different intensities, but with everyone who plays in the dirt those three words come up all the time and I have no problem believing in them.

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What do you see as essential skills for a gardener to possess? They don’t need any skills. The only thing they need is enjoyment of getting your hands dirty. The whole thing with gardening is that it’s an activity. Gardening is not brain surgery.There are no skills, but you learn skills as you go along. You learn what is the best herb for your area, you learn that a little bit of compost goes a long way, you learn after a while how to cut back plants.

What you need is simply a love of what you’re doing and everything else falls into place. You must also understand that you don’t need to take anything seriously. The fact is, it’s gardening and if you don’t like it, don’t do it.

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You obviously enjoy gardening in the south, but if you could be growing and gardening anywhere on the planet, where would it be and why? Probably right here, it’s home. I’m from Montreal and it’s a whole lot different gardening there then it is here. It is definitely more difficult to garden here in the south. Where it’s cold, plants live or die. If they make it through the winter they usually live because the summers are pretty easy. In the south,there is heat, which is a huge disability for plants. In Athens it’s the cusp of north and south we have enough cold to grow tempered plants, enough heat that the tropical plants go crazy and then too much heat that the tempered plants complain.

Given the choice, I would go garden somewhere on a coast, it is much easier to garden on a coast and probably north, but I’m quite happy here.

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As the featured speaker at this year’s Garden Gala in Columbus, what can attendees look forward to as the main topic of discussion? I hope to meet people, sign books, talk and have a great time. The lecture in the morning is generally for people who consider themselves non-gardeners. It is called“Tales in the Garden” and discusses fun topics like where plants get their names and where herbal medicine comes from.

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The afternoon topic is more plant-related. I’m going to discuss different annuals and perennials that I think would be good for gardeners down there based on what I see here in Athens. svm

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